Purple Goat Agency Company Profile

About us

Purple Goat is the leading specialist in disability and inclusion marketing, harnessing the power of social media to connect brands with the disabled community.

With 14 million disabled people in the UK—22% of the population—this is a massive and often overlooked consumer base. Yet, only 0.06% of adverts feature disabled people. The demand is clear: the community wants to be represented, marketed to, and valued as consumers.

At Purple Goat, we are passionate about bridging this gap by educating and guiding brands to engage authentically with the $8 trillion global disability market, creating inclusive marketing campaigns and representing the disability community in the narrative.

Our Company's Commitment and Culture

Our mission is to authentically represent and empower the disabled community through innovative, inclusive marketing and advertising that truly resonates.

At Purple Goat, inclusivity isn’t just a value — it’s our foundation and the core of everything we do. With over 50% of our team identifying as disabled, we are proud to champion diversity, challenge outdated misconceptions about disability, and drive real change in the industry.

We are more than a marketing agency; we are building a movement. Our commitment to accessibility and inclusion fosters a supportive environment where every employee and partner feels valued, respected, and empowered to thrive.

By cultivating a strong community and advocating for authentic disability representation, we are shaping a future where accessibility, inclusion, and visibility are the norm — not the exception.

Accessibility Features

We are commited to supporting our employees with disabilities or long term conditions by taking steps to remove barriers that disabled employees may face at work. Some examples of support we can offer include:

Remote first agency - Work from home
Work-from-home allowance to support remote working needs (upon passing probation)
Tailored workplace adjustments - including equipment, flexible processes, and recruitment support
Accessible in-person workspaces, events, and social gatherings for all disabled employees
Flexible working hours and practices to support work-life balance
Performance-based rewards - appraisals every six months to discuss career progression
Company-funded training and development opportunities to support personal and professional growth
Company-provided laptop for seamless remote work
Wellbeing allowance to support health and wellness (upon passing probation)
Regular team events - both in-person and virtual social gatherings
Loyalty holiday allowance accrual - earn extra leave over time
Early Friday finish to promote work-life balance
Inclusive and supportive work environment that values diversity
Recognition and rewards program to celebrate achievements