Job Summary

Job Band: C

Contract type: Full-time / Attachment / Fixed Term Contract until 26/03/2027

Department: CCOG. Audiences; Customer Strategy and Insight

Location: London or Salford - Hybrid

Proposed salary range: £31,800 - £37,033, depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

We are BBC Studios

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content. We are the home of the most powerful, entertaining, and inspiring stories for people all around the world.

BBC Extend

This role is advertised as part of our BBC Extend programme for disabled people.

To apply for this role you should identify as deaf, disabled or neurodivergent and must meet either the definition of disability in the Equality Act (2010), or the definition of disability in the Disability Discrimination Act (1995) if applying in Northern Ireland. You’re broadly defined as disabled under both acts if you have a physical or mental impairment that has a substantial and long-term negative or adverse effect on your ability to do normal daily activities. This definition includes both apparent and non-apparent conditions and impairments, and medical conditions such as Cancer, HIV or Multiple Sclerosis.

We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, or have any questions about our Extend programme, please contact [email protected].

The BBC are fully committed to providing workplace adjustments to help eliminate barriers in the workplace that disabled people face. To do this, we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments, we will work with you to get your adjustments in place.

If you’d like more information on BBC Extend, please visit the BBC Extend webpage.

Details and purpose of the role

The BBC Audience Planning team is currently looking for an Audience Planner to help deliver tangible, actionable audience insight across the whole BBC portfolio. It is an exciting time for the team; we are rolling our foundational insight about our audiences and brands across the business and the successful candidate will be central to this endeavour.

Why join the team

Planners put insight at the heart of the BBC’s creative output; across programmes, products, services and brands. You’ll work with colleagues and stakeholders across Audiences, Marketing, Brand and beyond to crystallise strategic challenges, spot opportunities for the future and help shape our audience strategies accordingly. It’s an exciting and varied role where you'll bring creative flair and strategic rigour to the BBC's decisions. 

Your key responsibilities and impact

• Collaborate closely with research, data science and analytics teams to develop a deep understanding of BBC audiences and behaviours
• Translate audience insights into clear, compelling creative and audience strategies that drive impact
• Influence stakeholders and bring cross-functional teams together to turn insight into meaningful action
• Champion and drive adoption of the Audience Map across the organisation to maximise its effectiveness
• Support the Head of Planning to introduce new approaches that embed insight across the full brand and marketing lifecycle

Your skills and experience

We're looking for:

• A curious and pragmatic problem solver with a natural flair for strategic thinking; bringing a fresh perspective to every project taken on.
• Experience and working knowledge of necessary tools; to help solve strategic problems and develop audience strategies
• Experience working with, and creating impact with, audience insight; comfortable creating simple yet compelling narratives from complex qualitative and quantitative research.
• Brilliant people skills and a collaborative style; someone who can bring different teams and skills together, lead creative discussions or workshops with the energy and resilience to help people develop ideas and make things happen.
• Someone who is passionate, motivated and inspired; by the content, services and underlying public purposes of the BBC

Essential criteria

• Strong ability to translate complex qualitative and quantitative audience insight into clear, compelling creative and business strategies
• Skilled in facilitating workshops or leading creative discussions to generate ideas and alignment
• Excellent stakeholder management and influencing skills, with the ability to drive action across cross-functional groups
• Strategic thinker with a curious, pragmatic approach to problem solving
• Confident communicator, able to craft simple, engaging narratives from complex information

Desired but not required

• Proven experience working collaboratively with other teams
• Experience using audience planning tools or frameworks (e.g. segmentation approaches)
• Demonstrated ability to embed insight across brand and marketing lifecycles
• Skilled in facilitating workshops or leading creative discussions to generate ideas and alignment
• Experience supporting senior stakeholders (e.g. Head of Planning level) in shaping new approaches
• Passion for the BBC’s content, services and public purpose, with high levels of motivation and engagement

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply. 

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about the BBC.

Life at the BBC

Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary  package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on a fixed term or orchestra contract.

Learn more about life at the BBC and our values in our candidate pack.

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging at the BBC.

Disability confident

We are a disability confident employer. 

If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: [email protected].  

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory. 

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact: [email protected]. 

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants.

Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.